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Message framing to promote solar panels shows that focusing on one's own financial savings is 30% more effective than other messages [focusing on the environment], in a trial on >26,000 random customers in the Netherlands. (reddit)
nature.com
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9 mos ago
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science
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posted by
mah_wagih
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r/science
on Tue, 02 Jan 2024 21:30:45 GMT.
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